Innovation doesn’t come from comfort. It comes from tension.
When you focus only on what’s working, you miss what’s broken. When you’re willing to ask, What if this doesn’t work? you uncover new possibilities.
Netflix didn’t start as a feel-good story. It started because Reed Hastings got hit with a $40 late fee at Blockbuster. That pain point sparked an idea that changed an entire industry.
Look around. What’s frustrating you? What’s frustrating your customers? There’s your next innovation. Fix what’s broken, and you’ll create something no one else saw coming.